About us

Beginning with the pre-independence period, the legacy spans almost nine decades.

The Simbhaoli Group, started as a sugar mill in Simbhaoli, Uttar Pradesh, in 1933 and was established by the honourable founder of the Group Sh. Sardar Raghbir Singh Sandhanwalia, CIE (1946), OBE (1918). Simbhaoli Group is now a diversified farm-to-consumer Agri-Business and FMCG company with leading consumer brands in categories such as staples, food, beverages, home and personal care, and agri-inputs.  The Simbhaoli Group is committed to continue to build world-class consumer products from the inputs provided by India's farmers, based on its rich pre-Independence legacy and strong ties to lakhs of farmers and rural families.

Trusted Consumer Brands with a Global Footprint.

The Company has consistently innovated and developed into new categories over the last two decades. Starting with staples, the company now produces and distributes a diverse range of FMCG goods and staples under a variety of specialised labels, including food, beverages, home, personal, and health care products, as well as agri inputs. Its flagship brand, Trust, has a significant share of the Indian market and has quickly grown to become one of Asia's most trusted and reliable consumer brands in the last few decades.

Its domestic distribution network stretches through India's North, East, West, South, and Central regions, with a strong presence in all channels, including General Trade, Modern Trade, HORECA, and Institutions, as well as online selling. Furthermore, Trust products have reached over 45 countries around the world thanks to its large export presence in the Middle East, Africa, and Southeast Asia.

Consumer-Centric Approach for Quality, Technology & Innovation.

We are committed to continuing to build a consumer-centric business using sustainable practices as one of India's largest integrated agribusiness and FMCG companies. The Business has focused on nurturing a globally competitive work culture and developing a growth-oriented company that generates value for all of our stakeholders, thanks to its strong team of experienced professionals. The Company's New Product Development (NPD) and Research and Development division has not only successfully created new product lines across several categories, but has also designed efficient manufacturing technology to improve the Company's capabilities over the years.

Commitment to Sustainable Development of Rural India.

For nearly nine decades, the Company has been a partner in India's growth, establishing a unique relationship of trust, loyalty, and commitment with the Indians. Over the years, the company has been able to provide direct and indirect employment to over a million Indians, including over 1 lakh farmers and their families, suppliers, support staff, and many others who are indirectly connected to us. Simbhaoli's surroundings have been transformed into prosperous and vibrant towns and villages, as well as a fast-growing and flourishing hub of industrial activity, as a result of the progress.

Vision & Mission:

Our vision is to be an innovative, values-driven, and technology-driven Agri-Processing and FMCG company that manufactures and markets a wide variety of value-added consumer products across a well-diversified portfolio of trusted brands, all while promoting rural growth and development.

Our mission is to provide our customers with world-class quality goods, to remain committed to sustainable practices, to foster a global work culture, and to create a financially strong, growth-oriented organisation.

 

Values We Live By:

Our Company's flagship Brand ‘TRUST’ captures the key values we live by:

T - Transparency & Teamwork

R - Responsibility & Regard

U - Upliftment of Farmers

S - Stakeholder's Growth

T - Technological Evolvement & Innovation

 

Transparency & Teamwork

  • We have built a work culture based on merit, integrity, transparency and inclusiveness.
  • We aspire to be an organization that is constantly learning and adapting.
  • We believe great work can only be done by teams, not individuals.

 Responsibility & Regard

  • We value our customers, and put consumer-centricity at the core of all our decisions.
  • We behave responsibly as a global corporate citizen, and encourage all our stakeholders to do the same as well.

 Upliftment of Farmers

  • We put farmers first; they are at the core of what we do.
  • Rural upliftment has been the core driving objective for our company across generations .

 Stakeholder's Growth

  • We aim to constantly enhance Stakeholders’ Value.
  • We endeavour to enhance the Brand Value that has been built and accumulated over multiple decades.

 Technological Evolvement & Innovation

  • We encourage ideas, innovation, excellence, and enterprise in employees.
  • We leverage world-class technology across all aspects of our business.